Why Businesses Need Enhanced B2B Communications in Asia

Why Businesses Need Enhanced B2B Communications in Asia

Many businesses from around the world are vying for a market share in Asia. While many of these businesses understand the importance of establishing good relationships with their Asian stakeholders, not many know how to effectively reach out to them. Personal relationships built on empathy towards cultures and emotions are more likely to prevail in Asia’s Business-to-Business (B2B) arena.

By engaging in effective B2B communications, firms should look to customized campaigns to give Asian stakeholders a personal touch that helps enhance the overall credibility of their brand to generate high-quality leads. Whether it is to position your business as a key player in an industry, achieve business goals or to protect your bottom line, here are three ways B2B communications can help businesses reach out to their Asian stakeholders:

"Without a proper game plan, businesses often saturate existing communication channels in an attempt to be heard."

1. PR

Creating an elaborate “ecosystem” of media coverage on the web is vital to improving SEO and generating leads in Asia. Identifying credible industry websites can drive web traffic from Asia back to one source – the business’ primary website. The beauty of going online is that two-way communication between businesses and stakeholders is easy to facilitate. Personal relationships can be strengthened by taking into account measurements such as analytics, shares and comments to better understand and respond to audience preferences in Asia.

2. Media Relations

Pride your business for having developed strong relationships with editors and not just for having an extensive list of media contacts. Fostering personal relationships with key media in the region is an investment that provides ease of access to the right channels for businesses to communicate directly with their Asian stakeholders. 

3. Strategic Content Development

Developing content can be tricky without considering the big picture, in which inconsistent positioning and messaging in new regions can often set an undesirable first impression. By personalizing global communication efforts with region-specific content, while demonstrating credibility in their respective fields, prospective partners in Asia won’t hesitate to reach out during decision making.

Without a proper game plan, businesses often saturate existing communication channels in an attempt to be heard. But with B2B communications, businesses can rise above the noise to influence behavior among its Asian stakeholders with credible and personable content in this age of media overload.

by Juliet Zhu