Two weeks ago, I sat down to write a Trendspeak post that would serve as something of a trade show “checklist” for exhibitor promotions. That post was sidelined last week when Hurricane Harvey slammed Houston, TX. My intention is not to report on the hurricane and resulting devastation. Plenty of others are doing that far better than I ever could on this B2B blog. This post is about the outpouring of generosity and support we’ve seen from our clients and other companies in the B2B community—and why these actions are so important to corporate identities.
If your company is a member of PMMI, The Association for Packaging and Processing Technologies, you may have seen the recent announcement that the organization will match all funds raised for the American Red Cross to support the victims of Harvey up to $100,000. Additionally, PMMI is diverting funds raised through its PACK gives BACK™ scholarship program to the American Red Cross to aid in relief efforts. These moves have made me proud beyond words to call PMMI a client. It spoke to the big hearts of the individuals who drive that organization. And, for many others and myself, that action is cemented as part of the association’s identity as it promotes this initiative to meet its goal. Of course, PMMI isn’t alone. Many B2B companies have stepped up to support victims with donations of their own.
If your company is looking to help victims of a humanitarian crisis—be it Harvey, Irma or a natural disaster hitting closer to home—it’s important not to forget the communications component. Here are a few pointers that can sometimes be overlooked when responding to a humanitarian crisis:
With those points considered, we wish you the best of luck in your company’s charitable efforts and hope you’ll consider supporting PMMI’s efforts to match up to $100,000 for Hurricane Harvey victims. Donations can be made at this link: www.pmmi.org/we-care.
At this time, our thoughts are also with those weathering Hurricane Irma.