Celebrating a Year in Frankfurt

Celebrating a Year in Frankfurt


In May of 2015, ABI opened its Frankfurt office. Given the country’s strong economy as well as its world-class trade shows and proximity to our clients, the move was a logical step for ABI, marking the start of a busy and successful year in Germany.

Home to many international and innovative companies, Germany has a dynamic business scene. Germany hosts several major international trade shows, including recent events, Drupa and Hannover Messe, which attracted global attention and international attendance.

Since the opening of our Frankfurt office in May 2015, the ABI team has actively supported clients at many German trade shows such as FachPack, ProSweets, IBA, IFFA, BrauBeviale, Motek, Fakuma and the SPS IPC Drives.

Because ABI is a locally-based global agency, we are better positioned to maneuver the large shows and drive prospects to your stand by engaging with local media. It is difficult to stand out from the crowd at tradeshows and ABI can support organizations by gaining visibility in the media, negotiating advertising opportunities and advising on strategic sponsorships. Here are some examples of how we are helping businesses in the DACH* region and beyond:

  • Supporting a leading German manufacturer establish a presence in English-speaking top-tiered media outlets of international newspapers and newswires
  • Supporting an American manufacturer at German tradeshows and year-round with a regional PR program to win market share from their biggest competitor
  • Supporting a global manufacturer in German and international markets to launch new products and differentiate from competition

Our local German team, together with our ABI colleagues in London and around the globe, supports clients and prospects to communicate strong messages and differentiate themselves in the market. Through the delivery of strategic PR and marketing communications, the overall goals of sales generation and business growth are achievable for any B2B organization that engages us.

We extend an invitation to all companies to get in touch to see how we can support you.

*DACH - Germany, Austria and Switzerland

by Doreen Zoellner