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Back to the Social Media Basics

Back to the Social Media Basics

As Chris Brogan pointed out recently, when it comes to your company's online presence it's easy to jump on too many social media platforms. He recommends finding two or three social media platforms that are most relevant to your audience and build a strong presence there.

As Chris Brogan pointed out recently, when it comes to your company’s online presence it’s easy to jump on too many social media platforms. He recommends finding two or three social media platforms that are most relevant to your audience and build a strong presence there.

But before you start building out your social media presence or conduct a blogger relations campaign, you should take a step back and review whether you have been appropriately updating your website.

  • Have you recently added thought leadership?
  • Are your press releases and media placements up to date?
  • Have you included recent job openings at your company?

It is easy to forget that one of the goals in growing your online presence is to drive traffic back to your website.

Of course, you shouldn’t abandon your current social media accounts in lieu of updating your website. But before you add new platforms or an online campaign, make sure that your new service offerings and company news are updated and don’t get lost in the shuffle.

In 2011, we are working with our clients to develop creative online strategies including new initiatives that haven’t been explored in their industries. It is exciting to be developing these innovative campaigns.  But before you launch into uncharted territory, make sure your basics are covered.

by Amy Cowan