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ABI "Crowned" a Winner at the PR Daily Awards (WOOT!)

ABI "Crowned" a Winner at the PR Daily Awards (WOOT!)

Being fairly new to ABI, it's really exciting for me personally to be part of a team that is getting some great industry recognition for its work.

Being fairly new to ABI, it’s really exciting for me personally to be part of a team that is getting some great industry recognition for its work.

And I am thrilled to be the one to the share the news that ABI was recently honored for “Best Green Initiative” at the first annual PR Daily Awards luncheon, held in Washington, D.C.

Our team was recognized by PR Daily for its pivotal role in the development of the 2011 Sustainability Report for Crown Holdings, Inc. (NYSE: CCK), a leading supplier of innovative metal packaging technology to consumer products companies worldwide.

Even more amazing is that the report was the first of its kind for Crown.

We structured the report using the Global Reporting Initiative (GRI) G3 Guidelines and aimed to show how sustainability has been a fundamental part of Crown’s business model historically and will be into the future.

As you can imagine, it would have been easy to get lost in data, but we took a visual approach to telling Crown’s story, and mixed a macro view together with some specifics.

You can view the full report here, along with a case study on our other work for Crown here.

Congratulations to Crown and all the honorees at this year’s PR Daily Awards. And an especially big “WOOT!” to my colleagues on the Crown account team for all their hard work!

by Millena Goncalves