Our Work

"integrated programs and campaigns offer strategies and deliverables to meet each client challenge"

In today’s fast-paced world, our clients are constantly under pressure to keep up with the latest global trends, compete fiercely for share of mind or share of market, and grow business profitably in diverse regions/markets.  ABI’s tailors integrated programs and campaigns that offer strategies and deliverables to meet each client challenge.  We then carefully monitor, track and manage the results of the program to truly understand the impact of our work.

This approach has helped the agency cultivate long-standing relationships with several of our clients, many of whom have been with us over five years and some that have been with us over a dozen.

Case studies

Building & Construction

For clients serving building and construction markets, we focus our marketing public relations programs on key differentiators that drive sales of industrial equipment and materials: automation technology, advanced machinery, sophisticated components or web-based technologies. ABI's media relationships, industry expertise, and strategic counsel help clients with positioning, awareness and lead generation.

Case studies

Chemicals & Plastics

The demand for more sustainable products, price volatility in oil and natural gas, and an increasingly challenging regulatory environment are among the many challenges facing the competitive chemicals and plastics industries. ABI works to ensure that our clients in these sectors are suppliers of choice, focusing on the benefits they bring throughout the value chain.

Whether it’s just-in-time delivery, best-in-class technical support or web-based ordering, ABI promotes the total value provided to customers, avoiding commodity traps and price-only induced decision making among key specifiers.

Case studies

Energy & Environment

Ongoing global economic challenges in combination with the increased importance of industrial environmental sustainability have pushed the search for clean energy sources and technologies into the spotlight.

In the fast-paced world of energy, ABI’s business-to-business marketing public relations programs help clients grow across various markets, such as solar and green technologies for fossil fuel applications.  In a fiercely competitive and extremely varied landscape, strategic positioning, messaging, and branding can help make a strong business case for clean energy solutions and differentiate a product or technology from a steady stream of innovations.

As the world’s energy demands increase, ABI’s global resources can grow awareness of clean, cost-effective, efficient energy technologies, driving our clients’ businesses.

Case studies

Food & Beverage

With the dynamic changes taking place in the global food and beverage industry, ABI can help companies take advantage of new opportunities. ABI’s marketing public relations initiatives transform brands from commodities providers to retail champions by showcasing the value of products and services and supporting industry expert positioning.

We help companies effectively create and promote innovative messages on trends such as food safety and sanitation, formulation and fortification, ingredients, health and wellness, and packaging and automation.

At ABI, we understand the growing competition among CPGs and their suppliers. Our business-to-business programs help our clients improve their competitive standings and generate leads in the food and beverage industries.

Case studies

General Industrial

For industrial clients, we focus our marketing public relations programs on key differentiators that drive sales of industrial equipment: automation technology, advanced machinery, sophisticated components or web-based technologies. ABI's media relationships, industry expertise, and strategic counsel help clients with positioning, awareness and lead generation.

Case studies

Graphic Arts & Printing

To grow profitably in new and existing markets, suppliers to the graphic arts and digital printing industry must communicate the benefits of their products and services to the entire supply chain. ABI has developed marketing public relations programs for clients in the graphic arts and printing industry for over 30 years.

Our programs decomodify long-established products and promote the business benefits of new technologies. From ink to toner, from paper to software, ABI's marketing public relations initiatives create value and market leadership for graphic arts companies worldwide.

Case studies

Life Sciences

ABI is experienced with the complex and diverse life science markets. Clients include leaders in biotechnology, pharmaceutical processing, drug discovery and delivery, medical device design and regulatory affairs.

We help position our clients as industry leaders, highlighting the benefits of new technologies, validation processes and R&D efforts, while understanding the regulatory complexities of doing business in this area. Our marketing public relations programs generate awareness, interest and action from customers and create prospects to build business.

Credibility is key to succeeding in life sciences marketing. We have the knowledge and media contacts to create and deliver credible messages to targeted markets around the world.

Case studies

Packaging & Converting

ABI has been recognized by Packaging Strategies magazine as one of the 10 Most Influential Companies in Packaging, and the industry segment is one about which ABI has extensive knowledge and experience.

Our goal is to help packaging and converting companies create and communicate the brand benefits of machinery, materials, and components. Our programs help clients grow in a wide range of markets, including food, beverage, cosmetics/personal care, medical, and household products.

Strategic messaging targets executives responsible for building brand identity and equity, marketers and brand managers, and not purchasing agents, who are mainly concerned with price. As packaging becomes an increasingly international business, ABI's global programs deliver the right message, at the right time, to the right audiences to help our clients grow.

Case studies