Web & Digital Media

"ABI's web and digital media services communicate business value"

From podcasts and videos to social and interactive media, ABI's web and digital media services communicate business value, educate decision makers about new technologies, and then convince them to partner with our clients over the competition.


Search Engine Optimization

Search engines drive more than half of all online purchases globally, and play an enormous role in B2B transactions. ABI’s SEO services combine effective, dynamic, updated website content with link-building efforts, to increase your website’s relevance to specific keywords, improving its ranking on key search engines.

               

  • Combine dynamic content with link-building
  • Increase website relevance to specific keywords
  • Improve your ranking on key search engines                              

Case studies


Social Media

Although Twitter, Facebook and LinkedIn will continue to be among the most relevant social media outlets for B2B companies, niche industry sites and forums are becoming increasingly influential.  ABI helps companies leverage these platforms to communicate with customers and prospects in more authentic and transparent ways, positioning your company and its people as experts in the markets you serve.

                  

  • Identify influential mainstream – and niche – sites and forums                         
  • Leverage sites to communicate authentically and transparently
  • Position your company and people as market experts                                                                 

Case studies


Videos

For B2B companies, video can be a powerful tool to demonstrate the benefits of a corporate approach, innovative technology or new service offering. ABI develops corporate videos, testimonial vignettes, and exclusive content for the media to engage, educate and entice customers and prospects in new ways.

                

  • Develop company videos, testimonials and exclusive content
  • Demonstrate benefits of a technology, service or company approach
  • Engage, educate and entice customers/ prospects in new ways

Case studies


Website Development

As a company's primary marketing vehicle, its website should articulate unique value through compelling content and design, and enable intuitive access to this information through an intelligent information architecture. ABI's website development services start by understanding key audiences of focus, before building an environment that provides the content they need, when they need it.

                            

  • Start by understanding your key audiences of focus
  • Build an environment that provides the content they need, when they need it
  • Articulate unique value through compelling content/design and enable intuitive access

Case studies