Public Relations

"we have the challenge and the opportunity to reach new audiences in unconventional ways"

With the burgeoning new media landscape, we have the challenge and the opportunity to be creative and bold to reach new audiences in unconventional ways. By developing strategic content and identifying the right channels, ABI's public relations services support clients' sales efforts.


EPR

ABI’s ePR efforts create an “ecosystem” of searchable content on the web, the most important information resource in the B2B world. Our strategy is to populate relevant industry websites, including publication portals, blogs, directories and forums with the right information to get the right people back to your website for inquires and to make purchases.

         

  • Populate relevant sites with the right information
  • Drive the right people back to your site for inquiries and purchases
  • Create an ecosystem of searchable content on the web

Case studies


Media Relations

Thanks to our strong relationships with key global media in the market segments we serve, ABI is able to effectively communicate key client messages in the right media channels, be it traditional, social or digital.  Our experts understand the dynamics of working with an increasingly intertwined media landscape to drive client stories that help achieve business objectives.   

              

  • Understand the dynamics of working with the media landscape
  • Effectively communicate key client messages in the right media channels
  • Drive stories that help achieve your business objectives                                              

Case studies


Strategic Content Development

Testimonials, thought leadership, news, blog posts... this is the content that brings positioning platforms and messaging to life, and gives them credence. One of ABI's greatest strengths is the ability to translate technology into language that resonates with key audiences, worldwide.

               

  • Translate technology into language that resonates with key audiences
  • Develop content that brings positioning and messaging to life
  • Give credibility to your offerings and services                                                                         

 

Case studies