"we have the challenge and the opportunity to reach new audiences in unconventional ways"
With the burgeoning new media landscape, we have the challenge and the opportunity to be creative and bold to reach new audiences in unconventional ways. By developing strategic content and identifying the right channels, ABI's public relations services support clients' sales efforts.
ABI’s ePR efforts create an “ecosystem” of searchable content on the web, the most important information resource in the B2B world. Our strategy is to populate relevant industry websites, including publication portals, blogs, directories and forums with the right information to get the right people back to your website for inquires and to make purchases.
Thanks to our strong relationships with key global media in the market segments we serve, ABI is able to effectively communicate key client messages in the right media channels, be it traditional, social or digital. Our experts understand the dynamics of working with an increasingly intertwined media landscape to drive client stories that help achieve business objectives.
Testimonials, thought leadership, news, blog posts... this is the content that brings positioning platforms and messaging to life, and gives them credence. One of ABI's greatest strengths is the ability to translate technology into language that resonates with key audiences, worldwide.