"a marketing roadmap that guides the company’s decisions on how to build and communicate a stronger identity for its vision of the future"
Part of what distinguishes ABI is our approach to marketing public relations consulting. The first step of our process takes into account current perceptions of your target audiences and influencers, existing challenges and opportunities, both from an organization and market perspective. We also assess the organization’s strengths and weaknesses and those of its competition. This helps us understand where the business is today and where it wants to go in the future. Armed with this information, we put together a marketing roadmap that guides the company’s decisions on how to build and communicate a stronger identity for its vision of the future.
Our integrated marketing campaigns and programs include visual and language identity development, messaging hierarchy and credible content creation, as well as leveraging new and traditional media channels to most effectively reach the clients’ key stakeholders.
ABI conducts customized executive training programs for sales and marketing professionals, with the goal of aligning their forces with market needs and trends to reach high-level specifiers. Through a combination of strategic lecture series and interactive exercises, executives are primed to identify organizational pain-points and offer solutions, as opposed to focusing from a product or technology sell.
Our understanding and insight into our clients’ business helps us work with them to identify low-risk, high-reward market segments or demographics that could be served well by the company’s existing products and capabilities. ABI’s marketing consultants help companies connect with key decision makers within the target niches by articulating the value of their offerings to meet the unique needs of their potential audience.
To reach high-level decision-makers, one must first understand what is important to them. ABI helps clients translate their technology and service offerings into business benefits that communicate how the company can help their customer’s business be more profitable, outdistance competition, reduce costs and maximize sales. Results. Outcomes. Stated in business terms and tied to their organization's needs. That's the way to capture attention of the people that matter.