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ABI’s Sustainability DriverTM Leverages Green Actions to Build Business
Leading BtoB Marketing Public Relations Firm Launches new Program
New
York, NY (August 26, 2008) -- ABI, the leader in business-to-business
marketing public relations, announces Sustainability DriverTM, a new
program that helps BtoB companies effectively communicate sustainable
initiatives and realize positive business results from green practices.
For more information, BtoB visit www.sustainabilitydriver.com.
Sustainability
DriverTM consists of a strategic four-stage discovery and communication
process: 1) Assessment Workshop, 2) Competitive Landscape Overview, 3)
Analysis and Results Presentation, and 4) Integrated Sustainability
Driver Communication Plan.
Sustainability
DriverTM will enable BtoB companies to effectively communicate benefits
such as lean manufacturing and operations, sustainable materials,
reduced shipping costs, and improved energy savings to high-level
decision makers.
Sustainability
DriverTM will help identify and position sustainability benefits and
create strategic messaging to help business fuel relationships with key
customers and prospects. ABI will also develop a focused Sustainability
DriverTM communication program to discover opportunities and drive
sales.
For
its nearly 30 years of exclusive focus on BtoB, ABI has developed
tactics and strategies to help manufacturers overcome commodification,
communicate benefits over features, and reach key specifiers. ABI
has used this unique experience to create Sustainability DriverTM
especially for BtoB companies.
"In
BtoB we have always focused on business benefits and sustainability is
no different," says Isacson. "Right now we are working with
companies to identify what is unique about their sustainable practices
and how to most effectively communicate the business value so they can
discover opportunities and grow market share.”
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