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ABI NAMED IN BTOB MAGAZINE'S TOP AGENCIES FOR '08
Report Cites 100% Focus on BtoB
New York - ABI, a global BtoB marketing public relations firm,
was recently named in BtoB Magazine's Top Agencies for 2008. Inclusion
on this list emphasizes ABI's ongoing commitment to helping business-to-business
companies increase market share through strategic marketing public
relations. This focus has allowed the firm to help clients grow
business worldwide even in tough economic times. ABI works with
its clients comprehensively tying public relations to marketing
and branding strategies and ultimately closing the loop between
marketing and sales. This year, for the first time, ABI was named
in the interactive category highlighting the agency's work in
traditional as well as online forums.
"Our focus and commitment to excellent service, creative
thought, and business results for our clients has been the major
driver for ABI," says Alan Isacson, president of ABI. "Our
inclusion in this list further underscores these values and the
fact that we continue to evolve our services to meet our clients'
needs."
For over 28 years, ABI has worked exclusively with business-to-business
clients providing marketing public relations services. With offices
in New York, London, and Singapore, ABI works with clients on
a global basis. ABI has also expanded its service offering by
bringing together traditional and interactive media tools to communicate
effectively both in print and online. In the past few years, ABI
has worked with clients using this effective combination to reposition
brands, launch new products, and reinvigorate existing markets.
ABI has also launched a new interactive online resource for marketing
professionals and business leaders called trendspeak.com.
"At ABI we have always placed the needs of our clients first
so receiving this recognition is really a reflection on the work
that we have done on our behalf," says Isacson. "We
look forward to growing our business along with the companies
that we serve in the BtoB sector."
About ABI, Inc.
Founded in 1980, ABI, Inc. specializes exclusively in business-to-business
marketing public relations. ABI provides global market support
services to companies in diverse industrial and technology market
segments. Offices in New York, London, and Singapore provide rapid
response to business and publicity opportunities for clients worldwide.
For more information please visit www.abipr.com or phone +1.212.529.4500.
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