ABI delivers turn-key services that require minimal time from our clients. We take a systematic approach to developing strategic marketing public relations plans.

First, we work directly with executive leadership, heads of business units, R&D, sales, marketing and communications teams to build a thorough understanding of our clients' products and services, and, most important, their business goals.

Next, we develop a strategic marketing public relations plan, integrating press releases, feature articles, trade show support, speaking opportunities, web seminars and other tactics to achieve both short- and long-term goals. ABI staff work pro-actively with key decision makers throughout the year to keep tactics aligned with company goals.

ABI's state-of-the-art, web-based tracking system-ABIConnect™-provides qualitative and quantitative measurement of program results, detailed progress of individual projects, and comprehensive tracking of media publicity 24 hours a day, 7 days a week.

Most importantly, we continually review the impact our programs have on the business needs of our clients. This hands-on approach helps us adapt, adjust, and even radically change our approach to our clients' business. After all, our programs are only as successful as the bottom line. Our work is not defined by our contract; but by the success of our clients.