About ABI

"we generate results that directly support your business objectives"

At ABI, we generate results that directly support your business objectives.

That’s because we communicate exclusively in the universal language of business. Our benefits-driven messaging resonates with key specifiers around the world. Our bottom line thinking keeps our clients on track to generating profits, growing new markets and shortening the sales cycle.

We communicate technical details to technologists, but more importantly we understand the business benefits our clients provide to customers and end users. Our deep knowledge of industrial markets allows us to then translate this knowledge into unique value propositions.

This unique capability is a result of the agency’s unceasing interaction and work with key executives, engineering and technological experts, business development and marketing communications personnel.

Founded in 1980, ABI is a global agency with offices in London, Frankfurt, Singapore, Shanghai and New York City, the agency’s headquarters. With talented professionals of varied backgrounds in marketing, public relations, journalism, media and communications, ABI specializes exclusively in business-to-business marketing public relations.

How we like to work



We work to understand who you are, where you want to be and your target audiences.



We develop differentiated positioning and messaging that will resonate with key decision makers.



We develop a strategic program that leverages different communication channels to support sales.



We communicate to key audiences to generate interest and drive traffic.



As we generate quality interest, we also recommend strategies to help you close the loop between marketing and sales efforts.

The people behind it all

Alan Isacson CEO

As founder and CEO of ABI, Alan has devoted his career to helping companies develop powerful new ways to communicate the value of their products and services. Today, his counsel is featured in articles in marketing, sales and business publications worldwide.

Nicole Zampino Executive Director

A strategy driven partner with a proven record of helping clients identify and capitalize on market opportunities and solve business challenges, Nicole leverages 15+ years of experience in the packaging industry to provide strategic counsel to ABI clients worldwide.

Bernard Guly Managing Director - EMEA

With wide experience in Europe and the Middle East, Bernard guides ABI Europe as a top 360 communications hub. Under his leadership, ABI adds real value to our clients' businesses, communicating corporate, brand and marketing messages effectively and with consistency across all media channels.

Juliet Zhu Managing Director - Asia-Pacific

Originally from China, Juliet is an experienced B2B PR practitioner with a sound understanding of the Asia Pacific region. With an enduring passion for emerging industries, Juliet helps ABI’s clients break into new markets.