What we stand for
ABI understands the unique challenges facing
This is what sets us apart. For over 35 years, ABI has provided its clients with solutions to their business challenges, like preventing commoditization, driving sales leads and building brand awareness
What we stand for
Values such as innovation in business thinking and technical
excellence are central to many of our clients’ brands.
ABI's expertise in articulating and communicating these messages effectively, to create understanding, stand-out and points of difference for brands, services and products in the global marketplace, is fundamental to our ability to deliver successfully for our clients.
What we stand for
From our offices in New York, London, Frankfurt, Singapore and Shanghai, ABI supports our clients seamlessly across the Americas, EMEA and Asia Pacific.
Our multi-lingual team of strategists, writers and business managers deliver communications nationally, regionally and globally for our clients, ensuring a consistent one company/one brand approach internationally.
What Editors Want
Editors hold one of the most important keys to a successful PR and Marketing campaign – coverage. Without it the wheels would cease to turn and as public relations professionals it is our job to keep them informed and up-to-date on our clients’ latest developments in a way that works for all involve… Read on
The Importance of SEO for B2B Marketers
Eighty-nine percent of B2B purchase decision makers (or contributors to the decision process) use the internet during the research process . Additionally, more than 70 percent of searchers do not pass page one on Google search results, with the first five results capturing 67 percent of all the c… Read on
Brand Positioning Avoids Discounting
In part one of our series, we explored how discounting wars begin and how to get out of them – or, even better, avoid them altogether. In this piece, we’ll explore how strategic positioning can keep your products out of the discounting fiasco. Essentially, strategic positioning will help your produ… Read on
American Peptide Company
American Peptide Company (APC) is a contract manufacturing organization (CMO) serving the life science community. The company provides tools for peptide and protein research, offering a comprehensive array of products and services that enable customers to unlock the potential of biological mechanisms ranging from discovery research to the next generation of therapeutic drugs.Read on
Artel is the technology leader in low-volume liquid handling quality assurance, providing advanced measuring systems and technical support services to laboratories in sectors such as clinical, drug discovery and forensics. When Artel first partnered with ABI, the company had two challenges to overcome. First, there was a lack of awareness of the critical need for liquid handling quality assurance. Additionally, traditional competing technologies were widely used and the company was not well known.Read on
Trade shows in the packaging industry are becoming increasingly more important for exhibitors and for consumer packaged goods (CPG) owners. With tight budgets and fierce competition, manufacturers are scrutinizing their investments and seeking established, stable suppliers that can provide cost-effective solutions.Read on
For over a decade, ABI has been responsible for raising awareness for Crown in the packaging, food, beverage, personal care, industrial and design markets. As the sole marketing and public relations agency serving Crown globally, ABI executes aggressive public relations campaigns, provides key account support by helping develop innovation ideas for leading consumer packaged goods (CPG) companies and communicates how the company’s technology innovations, design services and technical support can help customers use packaging as a powerful means to build stronger brands.Read on
Before partnering with ABI, DayGlo had a brand awareness challenge. The brand had achieved a certain amount of cache in the 1980s when bright, bold colors were all the rage. However, DayGlo is much more than the neons, and decided the time was right to tap market opportunities at a higher level.Read on
Eastman Chemical Company
Eastman Chemical Company’s chemicals, fibers and plastics are used as key ingredients in products that people use every day. Approximately 10,000 Eastman employees around the world blend technical expertise and innovation to deliver practical solutions. The company is committed to finding sustainable business opportunities within the diverse markets and geographies it serves.Read on