blog

How to Maximize Your Trade Show ROI

Trade show planning can be nerve-racking. There are many moving parts to consider: booth space selection and design, picking the technologies to exhibit, making accommodations for your team, shipping equipment…it’s enough to make your head spin – especially when these shows dot your calendar all … Read on

by Doreen Zöllner, Director (Frankfurt); Christina Wilcox, Director (Boston); Juliet Zhu, Managing Director (Singapore)

Strong Demand For Content Marketing in B2B Manufacturing Sector Drives ABI Expansion

Specialist editors join ABI in Europe to bolster content marketing team. Read on

by Bernard Guly

What Editors Want

Editors hold one of the most important keys to a successful PR and Marketing campaign – coverage. Without it the wheels would cease to turn and as public relations professionals it is our job to keep them informed and up-to-date on our clients’ latest developments in a way that works for all involve… Read on

by Richard Piper

Recent Work