What Editors Want

Editors hold one of the most important keys to a successful PR and Marketing campaign – coverage. Without it the wheels would cease to turn and as public relations professionals it is our job to keep them informed and up-to-date on our clients’ latest developments in a way that works for all involve… Read on

by Richard Piper

The Importance of SEO for B2B Marketers

Eighty-nine percent of B2B purchase decision makers (or contributors to the decision process) use the internet during the research process [1]. Additionally, more than 70 percent of searchers do not pass page one on Google search results, with the first five results capturing 67 percent of all the c… Read on

by Yulia Tribrat

Brand Positioning Avoids Discounting

In part one of our series, we explored how discounting wars begin and how to get out of them – or, even better, avoid them altogether. In this piece, we’ll explore how strategic positioning can keep your products out of the discounting fiasco. Essentially, strategic positioning will help your produ… Read on

by ABI

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