E-commerce and Effective Storytelling Drive B2B Market Trends in Central Eastern Europe

Central Eastern Europe (CEE) remains an attractive region for investors, despite the recent years of political instability. With a stable economic growth of three percent in 2017, access to well-educated workforce with lower wages in comparison to Western Europe and well-prepared infrastructure (o… Read on

by Paulina Malinska

What the Trade Media Wants You to Know

You can find dozens of golden tips out there suggesting how to write a perfect story using catchy titles that quickly draw readers’ attention. However, getting the story right is one part of the job; the other – which is equally as important – is to understand why the media should consider publish… Read on

by Paige Taylor and Paulina Malinska

How do you fuel build B2B Brand Preference in China? Use WeChat -- strategically

As one of the most prominent information and communication channels in China, WeChat boasted up to 700 million users worldwide in 2016. This massive user base presents a huge opportunity for WeChat to become a new and promising avenue for business development. Hinging on this great potential, the … Read on

by Juliet Zhu

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